Service principles in the Real Estate business.
Real Estate business have always been really competitive, in order to excel in it you must out stand your competitors, one of the best angles to give a good battle is to focus on the service your business offer, this aspect is overlook most of the times for most of the companies, here I will explain you some points that may help you to level the battle field.
1. The quality must be a habit, not an isolated act.
2.- Measure according with the specifications previously established.
3.- Isolated efforts does not help in quality, it needs to become a system.
4.- Anticipate and meet customers needs in a consistent way.
5.- Freedom of cation to all the employees that have to deal with customers is a must, as an example they need to have the authority to address somebodies complain.
6.To Ask to the customers what they want and give it to them immediately, in order to bring them back.
7.- The fulfillment of you word is always expected for your customer, “deliver more and promise less” must be your service mantra.
8. Explicitly recognize any effort to implement a culture of quality. Remunerate their employees like partners (incentives).
10.- It is important to know who are the best in your area so you can adopt their systems and once in place improve them for your own benefit.
11. Encourage clients to come clear about everything they do not like.
12. The most import, do not leave your customer waiting for service, everything else will go unnoticed by him.
Following this simple steps the perception about your quality and services will improve exponentially in your clients eyes.
Remember that in order to implement a system that can create constant improvements you need to set goals and measure them with a consistent and reliable set of data, otherwise you can be destroying the system instead of creating a better solution, remember that the key is to know the difference between causes and effects.
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